Because Market Review: Are These Incontinence Products Effective?

Because Market is an online company focused on providing support for older adults who suffer from incontinence, but do their products really work?

We review and include products we think are useful for our community. If you buy through links on this page, we may earn a commission. For more info, please read our ad policy, content principles and vetting policy.

Published by Kate Byrd, PharmD on March 19, 2024

Pros and Cons | Products | Pricing | Shipping and Handling | Customer Service | Website Experience

Incontinence is a health condition that entails the loss of bladder control. The severity of this loss of control ranges from minor leakage to total emptying of the bladder.

Although this issue is not discussed very often perhaps due to feelings of shame or embarrassment, it’s actually incredibly common, affecting 25 million people in the United States alone.

So, if incontinence is such a prevalent issue, why haven’t more companies and individuals stepped forward with potential solutions?

Well, here’s the thing: one company has. Because Market is a company focused on serving and supporting older adults who deal with incontinence.

They offer a wide range of products, including bladder protection underwear and pads for both men and women.

Because Market

Moreover, they provide skincare products, vitamins, and hemp-based goods, all aimed towards older adults.

Whether you personally deal with bladder leakage or you care for a family member who does, Because Market seems to be an ideal solution.

In this review, we’ll take a closer look to see if your gut feeling is right. We’ll delve into all the ins and outs of this company, examining their products, pricing, customer service, and much more.

Hopefully, by the end of this article, you’ll be able to decide whether or not Because Market is worth your money.

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Because Market: Pros and Cons

Let’s begin our review with a high-level look at all the most glaring pros and cons of Because Market. If you only have time to read one little blurb today, let this be it.

This short summary should provide an overview of all there is to like and dislike about this brand.

On the one hand, we’ve got the pros:

  • Because Market offers high-quality, highly effective products.
  • They have a wide variety of products to support older adults in every way.
  • Because Market is relatively inexpensive, and is generally on par with or less expensive than their competitors. 
  • Shipping tends to be reliable, and orders over $15 get free shipping.
  • The customer service team is very responsive and knowledgeable.
  • Their website is user-friendly and informative.

Of course, we can’t forget about the cons:

  • Some customers have noted that Because Market products may run large.
  • The website is slightly unclear about how the subscription model actually works.

Now, let’s take a closer look at each of these points!

Product Selection

First things first, we should begin with one of the most important things to know about—their huge product selection.

According to their website, Because Market was created with one goal in mind: supporting older people who deal with incontinence and helping them feel confident and comfortable.

Of course, the main way that a company would accomplish this would be to create high-quality products. So, how do Because Market’s products stack up?

In our opinion, they offer an excellent range of items to fit really any customer’s needs.

These items include women’s underwear, women’s pads, men’s underwear, and more. They’ve also got skincare items, like cleansers and lotions, as well as wellness items like vitamins and supplements.

Finally, they offer hemp products for pain relief and relaxation. Overall, this unique array of products makes Because a one-stop shop for the older adult online shopper.

Frankly, there’s no denying that we think these products are top-notch. However, if you need a little extra convincing, take a look at these customer reviews we found:

My father had been using a leading brand of undergarment available at Costco and it just wasn’t working all night long. Then I heard an ad on the radio and an offer for a free trial. I don’t recall hearing the ad ever before, and haven’t heard it since. I ordered the product and from day one my Father noticed a big difference in performance and fit and comfort. Thank you Because, because you solved his problem.

— Beth H., 5/5 Stars, Highya

My experience using Because Market products has been great. I love their Booster pads. They are the best I ever used. They’re thick and protect me very well when I sleep. They’re very comfortable, and I will always continue to buy this product. I love their disposal bags. I love the freshness the Remedy Essentials Cleansers No-Rinse Spray gives, good protection on their booster pads. I would recommend this company to anyone who uses any Adult Incontinence Underwear, for Extra Comfort High Absorbency, Leak Protection. Their panties come in various sizes. Excellent customer service.

— Char A., 5/5 Stars, Highya

We found that across the board, Because Market customers seem to be very satisfied with the company’s products. Quality and effectiveness of these goods were consistently one of the biggest praises from Because consumers in the reviews we found.


The cost of these products is just as important as quality. For many older people, items like underwear and pads are a regular necessity. As such, those costs tend to add up.

Because Market set out to tackle that issue by creating products that were both high-quality and affordable, the ultimate goal of most modern companies. So, did they actually accomplish that goal?

Generally speaking, we’d have to say yes. Compared to their competitors, Because Market products are relatively inexpensive.

One reason Because Market is so affordable is thanks to the subscription service they offer. When you subscribe, you get to enjoy a sizable discount.

Bladder Control Pads
Daily Trio Pad Bundle | Because Market

Daily Trio Pad Bundle | Because Market

For our customers who are looking for the essential leak free routine, we've paired our maximum pads with two of our favorite solutions to keep leaks discreet and odor free. Maximum pads absorb up to 2 cups of liquid, while our flushable wipes and disposable bags keep you fresh and make cleaning up easy.

  • Skip or Cancel, Anytime24/7 Customer Support
  • A great introductory pack for those getting started
  • Pads, bags, and wipes will keep leaks at bay
  • Bundle together and save 15%
Buy Now
Skincare Bundle
Ultimate Skin Care Package | Because Market

Ultimate Skin Care Package | Because Market

A set of three best-selling skincare products: Because Barrier Skin Cream (oz), No-Rinse Cleansing Spray (6oz) and Soothing Skin Cream (4oz). This Ultimate Skincare Package is perfect to keep skin clean, healthy and protected. Purchase as a bundle for 10% off!

  • Essentials to clean, nourish and protect skin
  • Gentle on irritated and sensitive skin
  • Save 10% when bought together!
Buy Now
If you buy something from a link on our site, we may earn a commission. See our advertising disclosure.

We personally tested this out with their Premium Maximum Plus Underwear for Women, which typically costs $31.62 for a pack of 20. However, when you subscribe to the monthly service, they only cost $26.80 total.

Of course, this subscription service has other perks too—specifically, you don’t have to worry about restocking on products for yourself or your loved one. All you need to do is watch that doorstep for your next order to arrive. In this sense, the subscription service is a highly convenient and beneficial feature of Because Market. Not to mention, these products aren’t the items you want to run out of unexpectedly.

Overall, it’s safe to say that Because Market is an affordable, fairly-priced company. Moreover, when you factor in the quality and convenience of their products, we’d say this brand is totally worth the cost.

Shipping and Handling

Ordering any kind of product through a subscription service can be a super convenient time-saver. However, if the shipping of that product is not reliable, then that convenience simply disappears.

If your packages are constantly arriving days or weeks late, there’s really no point of subscribing, right?

Well, this is why we felt it necessary to take a closer look at the shipping practices of Because Market.

For the most part, we’ve found that their shipping tends to be fast and reliable.

According to their website, shipping usually takes three to seven business days. If you subscribe to their monthly service, you’ll be signed up for “auto-shipping.” In other words, your products will automatically get shipped out each month around the same time. That way, your products should arrive on time each month.

This feature is great for anyone who doesn’t want to worry about restocking incontinence products every month.

However, if the idea of an automatic shipment unsettles your inner control freak, Because Market has got you covered with a notification three days before they send out your product. If you decide you don’t need it that month, you can simply cancel the shipment.

What about shipping costs?

Well, there is a small shipping fee for your first trial order—only $2.99. After that, any order over $15 will get you free shipping. In our opinion, it’s a pretty good deal. It’s very likely that your order will exceed that $15 mark, so free shipping is almost guaranteed for average-sized orders.

All in all, Because Market has a solid shipping system. We have no complaints!

Customer Service

For many people, incontinence is a sensitive issue. Whether you personally experience it or you have a family member who does, it can be difficult to talk about.

Well, according to their website, Because Market has set out to lessen the stigma around this and bring better support to adults who experience it.

In our opinion, this mission really shines through in their customer service department. They have an excellent group of customer support employees who are always there to help.

On their website, Because Market has three clearly marked customer service points of contact—a phone number, an email address, and live chat.

We’ve never had any issues getting in touch through one of these methods. In general, their customer support team is very responsive and knowledgeable.

Don’t want to take our word for it? Read through a few of these customer reviews:

I have been using disposable underwear from the Because company for about four years. When I first contacted them I spoke with some of their customer service personnel. Every one of them was very knowledgeable about their products and put my mind at ease.

—Claris M., 5/5 Stars, Highya

Great customer service, any questions I have had were answered fully and courteously.

—Steven C., 5/5 Stars, Highya

It should be clear from these reviews that Because Market is doing things right in the customer support department. This is especially important for a company that caters to older adults who may not be overly familiar with technology and the Internet.

Website Review

Speaking of the Internet, let’s examine this company’s website. Compared to other websites in this same industry, Because Market’s website is very user-friendly, even for the least savvy Internet users. 

Because Market has done a really good job of displaying their products and prices very clearly. It’s easy to get a good idea of what they have to offer, as well as the difference in price for a one-time order versus a subscription order.

For some companies, this isn’t always the case, so we are happy to see a straightforward, digestible website.

Speaking of their subscription model, however, we do have one small complaint. Although the prices are very clear, we did find that there isn’t much information about how the subscription model works (at least not on the home page). We had to dig through the website a little bit to get the rundown on this model.

We’d love to see a more straightforward explanation of the subscription system, especially for older customers who may not spend as much time online and likely won’t be able to find this same info.

Finally, we’ll end this website review on a positive note—the “Fit Quiz” feature of the website is super helpful. Basically, it’s a very short and straightforward quiz that helps Because Market’s customers determine what kind of product they need. It only takes a few seconds, but it makes a huge impact.

The Fit Quiz could be incredibly useful for someone shopping for their older adult relative or loved one. If you’re not sure exactly what your loved one needs, this quiz is a great place to start. This is just another example of how Because Market is fulfilling that mission we mentioned earlier, and we’re here for it.


Speaking of the Fit Quiz, there is one more issue we wanted to address before wrapping up this review—that is, sizing.

Choosing the correct size of underwear or pads is really essential for this type of product.

While the Fit Quiz certainly helps with this task, we should note that some customers have struggled with sizing in the past — we’ve seen the phrase “runs large” more often than not. This is just something to keep in mind in case you are considering buying from this company. It may take an order or two to find the perfect fit.

Because Market in Conclusion

Hopefully, this review has given you a solid understanding of the ins and outs of Because Market.

At this point, you can probably tell that we’re big fans of this company, despite a few minor flaws we hope they can fix in the future. 


Urinary Incontinence: Types, Causes, Treatment & More | Healthline

Because Market Reviews – What Customers Are Saying | Highya

Briefs & Incontinence Underwear for Women | Depend

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Reviewed By

Kate Byrd, PharmD


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