Published February 2nd, 2017 by Stephanie
Big pharma has been getting a lot of bad press over rising drug prices and rogue price hikes, and President Trump has joined the chorus of people attacking the industry. In a recent statement, Trump said that big pharma is “getting away with murder,” and vowed to have the government negotiate lower drug prices. The comments caused the stock value of the industry to drop by about $25 billion.
The pharmaceutical industry is fighting back by rolling out a massive ad campaign titled “Go Boldly” in an attempt to restore the public’s faith in drug companies. The campaign focuses on the scientists working to find cures for various diseases, and the real advances made in discovering new drugs. The ad campaign is backed with a “Go Boldly” website, providing in-depth information about biopharmaceutical advances and the “bold” scientists working in the field.
The campaign does not go boldly into the pricing issue. In fact, it studiously avoids it. After the scandals over Turing Pharmaceuticals and Mylan arbitrarily raising prices on key drugs by outrageous amounts, it stands to reason that the industry doesn’t want to touch the issue. The aim of the new campaign is exactly to distract the public discussion away from the pricing issue, by focusing on the good the industry does. If the title makes us think of Captain Kirk bravely exploring far-away galaxies, all the better, as far as the industry is concerned.
It will be interesting to see how successful the campaign turns out to be. Regular consumers are only too aware of rising drug prices, and live with the pain of paying for their prescriptions on a daily basis. When you have to refill your prescription for blood pressure medication or insulin, drugs you can’t afford not to buy, fancy advertising campaigns are unlikely to soften the sticker shock you experience at the pharmacy.
Time will tell how much the new president can accomplish, when it comes to lowering drug prices. In the meantime, consumers will have to soldier on with meeting the high cost of many prescriptions. One way to alleviate some of the pressure is to sign up for an USA Rx pharmacy discount card. The sign-up is completely free and simple. All you need is your name and an email. The USA Rx pharmacy discount card is accepted at 60,000 pharmacies, and once your pharmacy has entered your card, you get a discount every time. No need for coupons or codes. While big pharma and the president duke it out, you can still get some help meeting the cost of prescriptions.